Club Med celebrates its 75th anniversary this June, marking its inception in 1950 when Gérard Blitz opened the first resort in Majorca, representing the beginning of the all-inclusive holiday model.
The brand has now grown to include 68 premium resorts across 40 countries, transforming a simple concept into a global standard in luxury holiday experiences.
The “75 Years of L’Esprit Libre” campaign reveals the brand’s historical legacy and commitment to freedom of expression, targeting modern holidaymakers with an intriguing blend of old and new.
Plans for 2026 include the opening of the first Club Med resort in South Africa, combining beach and safari experiences, as part of the brand’s ongoing expansion and commitment to delivering unique holiday options.
Anne Browaeys shared: “Our 75th anniversary is a celebration of Club Med’s spirit of innovation and resilience throughout the years. We thank our loyal customers past and present, as well as our valued trade partners, for their support over the last 75 years. Whatever comes next for Club Med as a brand, we will continue to honour our founding purpose of happiness and the spirit of freedom. We didn’t invent the words digital detox but we did invent the places where you could truly live them. Club Med’s data factory processes five million data points a day, which it analyses and converts to a development pipeline.”
