David Beers has been appointed as the new Chief Executive Officer of Choice Hotels EMEA after more than 25 years with Choice Hotels International.
Beers will focus on strategic growth and financial performance for the region, which currently has nearly 400 open hotels across 17 countries and 4 hotel brands.
Beers started his career with Choice Hotels in Canada and has held leadership positions in sales, marketing, and operations.
Choice Hotels International is confident in Beers’ ability to lead the business in EMEA and continue to expand their market presence and enhance the franchisee and customer experience. Former CEO Jonathan Mills departed earlier this year.
