The first events have been taking place in Chicago for IPW 2025, organised by the U.S. Travel Association, and set to take place from June 14–18, 2025, at McCormick Place Convention Centre.
The event comes at a key time for tourism to America, the world’s third largest tourism market. Proceedings will address the challenges to US inbound tourism caused by a change in incumbency in the White House and more rigorous immigration checks. Bookings from key markets such as Canada, japan and France have fallen although other markets, like Ireland, England and Germany have been less affected.
This premier international inbound travel trade show is expected to attract over 5,000 participants, up 20pc from Los Angeles in 2024, including travel buyers, media, tour operators, and exhibitors from more than 70 countries: 1,300 international and domestic buyers from over 70 countries, 1,000 U.S. travel organizations representing all industry sectors, 500 journalists from national and international media outlets, government officials, commercial service executives, and international airline representatives.
IPW 2025 is projected to generate $5.5–$5.7bn in future U.S. travel, attracting over 11 million international visitors in the coming years. Chicago is expected to see up to 400,000 additional international visitors, contributing $600m to the local economy over three years.
Tony lane of Visit USA and Aoife Gregg of United Airlines will lead the Irish delegation. This is the fourth time Chicago has hosted the event, after 1971, 1998 and 2024.
Saturday, June 14, 2025
- Exhibitor Move-In and Registration: Exhibitor onsite registration and badge pick-up begins at 8:00 a.m. for those with booths 10′ x 20′ or larger. Registration and exhibition fees must be paid in advance to access the show floor. Restrictions on the number of delegates per booth apply. Badge pick-up for pre-registered buyers, International Advisory Committee (IAC), Visit USA, commercial service, and international airline representatives opens at 8:00 a.m. No new registrations are accepted onsite.
- Destination Experiences: Tours depart from McCormick Place, requiring participants to arrive at least 30 minutes prior to departure for check-in. These tours showcase Chicago’s attractions and neighborhoods.
Sunday, June 15, 2025
- Press Brunch at Wrigley Field (8:30–11:30 a.m.): Exclusive event for registered journalists and Media Marketplace participants at the historic Wrigley Field, the second-oldest ballpark in the U.S. and home to the Chicago Cubs.
- Opening Night: Chicago’s House Party 2.0 at the Field Museum (Evening): A vibrant celebration of Chicago’s culture, transforming the Field Museum into an interactive space with pop-up performances, themed lounges, and local food vendors. Highlights include a late-night silent disco, karaoke lounge, and a garden gathering with lakefront views.
Monday, June 16, 2025
- Business Appointments Begin: The core of IPW, with over 100,000 pre-scheduled business appointments between U.S. travel exhibitors and international/domestic buyers, takes place at McCormick Place from June 16–18. T
- Brand USA Travel Trends Session: A session offering insights, updates, and top travel trends, led by Brand USA, the premier sponsor of IPW.
Tuesday, June 17, 2025
- NYC Center Stage Luncheon: Features performances from award-winning and fan-favorite Broadway shows.
- Neighborhood Activities in Hyde Park, Pilsen, and West Town: Curated, immersive experiences in Chicago’s vibrant neighborhoods, showcasing landmarks like the private residence of President Barack and First Lady Michelle Obama. These activities are open to all attendees to explore before, during, or after the event.
- Jessie Ware Performance with Experience Kissimmee: A special event featuring singer Jessie Ware, hosted by Experience Kissimmee.
Wednesday, June 18, 2025
- Closing Night Reception at Navy Pier: A grand celebration marking Chicago as the starting point of Route 66. Attendees will explore immersive activations across Navy Pier, enjoy Chicago’s diverse culinary scene, and experience stunning lakefront views. The event ends with a special surprise at the pier’s end as the sun sets. Open to all registered delegates.
General
- Post-Familiarisation Tours: Optional tours for attendees to explore more of Illinois or other U.S. destinations,.
- South Side Tour with Networking Lunch: A tour in partnership with South Side Tours highlights Chicago’s South Side history, culture,and community, with live storytelling and stops at key sites. It includes a catered networking lunch at the DuSable Museum and a guided exhibit tour.
- City-Wide Receptions: Additional networking events at museums, waterfront parks, and rooftop venues are planned throughout the week to enhance the experience and showcase Chicago’s hospitality.
