Dublin City Council launched the Feel Dublin City Twinkle campaign on 18 November 2025 to promote city centre Christmas experiences.
The six-week campaign highlighted family events markets shopping nightlife and hospitality offerings. Multi-channel promotion used video on demand press radio outdoor digital and social media platforms. Dedicated web pages on the council site provided event details and travel information.
The campaign encouraged nationwide visitors to experience Dublin’s lights music and festive atmosphere.
Ray McAdam shared “Christmas in Dublin isn’t just something you see — it’s something you feel!”
