Bookabed – TBO has solidified its pivotal role in Ireland’s travel trade, capturing the Booking Platform award at the 2026 Irish Travel Industry Awards for the first time.
The honour, revealed at the gala ceremony in Dublin’s Mansion House and organised by the Irish Travel Agents Association (ITAA) in association with MSC Cruises, recognised Bookabed – TBO ahead of competitors such as Amadeus, Dolphin Dynamics, Fareteam/WTC, and Travelport/Galileo. in a category sponsored by Stena Line, this accolade celebrates the platform’s innovative, user-friendly technology and dedicated support that empower Irish agents to book accommodations efficiently and competitively.
Originally founded in 2004 as BookaBed AG, the company has long been a cornerstone for Irish travel agents as a leading B2B accommodation wholesaler. Following its full acquisition by TBO Tek Limited in 2023, it rebranded as Bookabed – TBO (often styled TBO Ireland & UK), integrating seamlessly with TBO’s global distribution platform. This merger has expanded access to over one million properties worldwide while preserving the deep roots and market expertise that made BookaBed a perennial favourite in Ireland—having previously won Accommodation Provider of the Year multiple times.
In the Irish market, Bookabed – TBO operates as a trade-only platform, serving retail agents, tour operators, and independents with a vast inventory of hotels, apartments, resorts, and unique stays across Europe, city breaks (New York, Paris, Rome), beach destinations, and beyond. The cutting-edge booking engine—accessible via bookabed.ie and integrated TBO tools—offers real-time availability, competitive rates, and flexible options like instant confirmations, cancellations, and amendments. Agents appreciate the platform’s intuitive interface, which supports quick searches by destination, dates, star rating, or facilities, streamlining the process for client enquiries.
Trade support remains a hallmark of Bookabed – TBO’s activities. The Irish team, including key account managers and business development specialists, provides personalised assistance through dedicated phone lines, email, and online portals. Agents receive rapid responses to queries on pricing, special requests, or complex group bookings. Regular training webinars, product updates, and educational resources—leveraging TBO Academy—help agents maximise the platform’s features, from dynamic packaging to API integrations for website bookings.
Engagement with the Irish travel community is proactive. Bookabed – TBO participates in industry events, roadshows, and familiarisation opportunities, often partnering with suppliers like Universal Orlando for appreciation evenings or Christmas celebrations that thank agents and showcase new inventory. These gatherings foster relationships and highlight exclusive deals, such as preferred rates or added-value perks. The platform’s strong presence at trade fairs and sponsorships reinforces visibility among Ireland’s agents.
Marketing efforts focus on value and reliability. Campaigns promote extensive stock in popular Irish favourites—the Algarve, Costa del Sol, Majorca, and city destinations—alongside emerging or luxury options. Agents benefit from competitive commissions, no hidden fees, and tools for customising quotes, which help them compete against online giants. The integration of TBO’s global content has enhanced offerings, including sustainable accommodations and high-end properties through programmes like Platinum Preferred.
Post-acquisition, Bookabed – TBO has maintained—and even strengthened—its Irish market share, with agents praising the smooth transition and expanded global reach. Feedback highlights the platform’s reliability during peak seasons, excellent uptime, and commitment to trade-only service, ensuring agents retain control over client relationships.As digital booking evolves, Bookabed – TBO invests in enhancements like improved mobile access and AI-driven recommendations, aligning with agents’ needs for speed and personalisation.
2026 awards
Previous winners
