Paul Manning, the longstanding representative for Hertz Car Hire, was the popular winner of the Robbie Smart Hero of the Road awards.
As the face of Hertz in the Irish market, Mr Manning has transformed the company’s engagement with travel agents, earning accolades for his tireless efforts in fostering relationships and delivering exceptional service. With a career marked by award-winning initiatives, Mr Manning’s activities have not only bolstered Hertz’s market share but also elevated the standards of car rental provision across the island.
Mr Manning’s journey with Hertz Ireland spans over a decade, during which he has become synonymous with the brand’s commitment to the travel trade. Based in Dublin, he serves as the key liaison between Hertz and Ireland’s network of travel agencies, tour operators, and industry bodies. His role involves everything from strategic partnerships to hands-on support, ensuring that Hertz remains the go-to choice for seamless car hire solutions. In an era where travellers demand flexibility and reliability, Mr Manning has spearheaded campaigns that emphasise Hertz’s extensive fleet, competitive rates, and tailored offerings for the Irish market.
One of Mr Manning’s most prominent activities is his involvement in industry events and sponsorships. Hertz, under his guidance, has consistently positioned itself as a lead sponsor for major gatherings, recognising the value of face-to-face interactions in building trust
Beyond awards ceremonies, Mr Manning has been instrumental in educational and promotional roadshows. Since at least 2015, he has participated in the Irish Travel Industry Road Shows, where he introduces agents to Hertz’s innovative tools, such as their agent booking platform. This system, unique in Ireland, allows travel professionals to manage reservations efficiently, incorporating features like real-time availability and customised packages. Mr Manning often conducts personalised training sessions, either in person or via virtual platforms, to equip agents with the knowledge needed to maximise these resources. As he noted in industry discussions, this hands-on approach ensures that partners can offer clients the best possible experience, from airport pick-ups in Dublin to scenic drives along the Wild Atlantic Way.
Mr Manning’s efforts have also shone through in collaborative events with other travel giants. In 2024, Hertz sponsored the Travel Centres Annual Conference, where Mr Manning’s team provided fine wines for delegates, symbolising the premium service Hertz delivers. Similarly, at USA Networking Events and partnerships with airlines like Turkish Airlines, Mr Manning has facilitated vehicle provisions that enhance multi-modal travel packages. These initiatives cater specifically to the Irish market’s preferences, where self-drive holidays are increasingly popular among families and adventure seekers. By focusing on sustainability—Hertz’s growing electric vehicle fleet aligns with Ireland’s green tourism push—Mr Manning addresses contemporary demands, helping agents promote eco-friendly options.
The fruits of Mr Manning’s labour are evident in the string of awards Hertz has garnered. In 2024, the company was honoured as Best Car Hire Provider at the Irish Travel Trade Awards, a accolade Mr Manning humbly attributed to the support of travel partners. This followed multiple wins at the World Travel Awards, where Hertz was named Ireland’s Leading Car Rental Company for four consecutive years up to 2022. These recognitions highlight Mr Manning’s strategic acumen in navigating market challenges, including post-pandemic recovery and economic fluctuations. Industry peers praise his accessibility; as one agent remarked, “Paul’s dedication makes Hertz feel like an extension of our own business.”
Looking ahead, Mr Manning continues to innovate amid evolving travel trends. With Ireland’s tourism rebounding—visitor numbers projected to surpass pre-2020 levels by 2026—Hertz under his steer is expanding its presence in key hubs like Shannon and Cork. Initiatives include enhanced loyalty programmes for agents and integrations with booking software, ensuring Hertz remains agile in a digital-first world. Mr Manning’s philosophy centres on partnership: “Success in travel is about collaboration,” he has said. Paul was a great friend of the late Robbie Smart, and Robbie’s daughters Holly and Robyn raced t his table for a hug when the award was announced.
2026 awards
Previous winners
