Celebrating 15 years of service from Dublin, Emirates has won the long-haul airline category for the ninth year in a row at the Irish Travel Industry Awards, organised by the Irish Travel Agents Association (ITAA), the Dubai-based carrier won this title in 2026 against finalists Qatar Airways, Etihad Airways, Singapore Airlines, and Virgin Atlantic, Emirates continues to dominate Ireland’s long-haul outbound market with its signature blend of innovation and hospitality.
The airline’s core activities in Ireland revolve around its thrice-daily service from Dublin to Dubai International Airport, a route strengthened in October 2025 with the addition of a third daily flight using modern Boeing 777-300ER aircraft. This expansion has supported record passenger volumes, with over 453,000 travellers carried between Ireland and Dubai in 2025 alone. From Dubai’s world-class hub, passengers connect seamlessly to more than 130 destinations across Asia, Africa, Australia, the Indian subcontinent, and the Middle East. Popular routes for Irish travellers include the Maldives, Seychelles, Thailand, Sri Lanka, Mauritius, South Africa, India, Australia, and New Zealand, destinations that draw families, couples, and adventure seekers alike.
Emirates’ long-haul product stands out for its consistency and quality. Business Class cabins feature lie-flat seats with direct aisle access, gourmet à la carte dining, Bulgari amenity kits, and extensive in-flight entertainment via ice, the airline’s award-winning system. Economy Class offers generous legroom, complimentary meals, and a vast selection of films, television, and live sports. Premium Economy, now available on many long-haul routes including those via Dublin, provides an appealing middle ground with enhanced seating, priority services, and upgraded dining. Chauffeur-drive transfers, lounge access, and priority boarding further elevate the journey, making Emirates a preferred choice for both leisure and corporate long-haul travel.
Trade engagement remains a priority for Emirates in Ireland. The local team, headed by Country Manager Anita Thomas, delivers dedicated support to agents through training programmes, familiarisation trips, and marketing collaborations. Roadshows, trade events, and sponsorships, including key categories at the ITAA awards, help promote Emirates’ routes and onboard offerings. The airline’s commitment to Irish products, such as serving Kerrygold butter and Irish whiskey in premium cabins, strengthens cultural ties and resonates with passengers.
Sustainability forms an increasingly important part of Emirates’ long-haul strategy. The carrier invests in fuel-efficient aircraft, trials sustainable aviation fuels, and supports carbon reduction initiatives, earning accolades in related award categories. These efforts align with Ireland’s environmental objectives and appeal to travellers seeking responsible options for extended flights. Emirates also promotes eco-friendly destinations and practices through its marketing, encouraging mindful travel choices.
The airline’s growth in Ireland reflects robust demand for long-haul holidays. As Irish outbound travel to Asia, Australia, and Africa rebounds strongly, Emirates’ extensive network and reliable schedules meet the needs of holidaymakers planning dream escapes. Seasonal peaks see heightened interest in winter sun destinations like Dubai and the Maldives, while year-round routes to India and Southeast Asia attract cultural explorers and business travellers.
2026 awards
Previous winners
