Amadeus has once again proven its indispensable role in Ireland’s travel sector, clinching the Technology Provider of the Year award at the 2026 Irish Travel Industry Awards. They are unbeaten in the history of this category, having won 14 in a row.
The honour, bestowed at the gala ceremony in Dublin’s Mansion House and organised by the Irish Travel Agents Association (ITAA) in association with MSC Cruises, saw Amadeus triumph over a strong shortlist including Dolphin Dynamics, Fareteam/WTC, Travelport/Galileo, and Trust Payments. in a category sponsored by Stena Line, this category recognises the technology partner delivering the most innovative, reliable, and agent-friendly solutions to power bookings, operations, and customer experiences across Irish travel agencies.
As a global leader in travel technology, Amadeus provides the backbone for many of Ireland’s leading agents and tour operators through its comprehensive suite of tools. In the Irish market, the company focuses on empowering the trade with cutting-edge platforms that streamline everything from flight, hotel, and car reservations to dynamic packaging and NDC-enabled content. Amadeus’ Selling Platform Connect and Agency Portal remain favourites among agents for their intuitive interfaces, real-time inventory access, and seamless integration with supplier systems.
Headed up by Owlen Mckinney, the company’s activities in Ireland emphasise dedicated trade support and innovation tailored to local needs. Amadeus maintains a responsive Irish team that offers personalised account management, technical assistance, and rapid issue resolution—ensuring minimal downtime during peak booking periods. Agents benefit from regular training sessions, both virtual and in-person, covering product updates, NDC adoption, and emerging trends like AI-driven personalisation and sustainability reporting. These initiatives help agencies enhance efficiency, upsell ancillary services, and deliver competitive quotes to clients.
Amadeus engages actively with the ITAA and individual agencies through sponsorships, event participation, and collaborative programmes. The company frequently sponsors segments of the Irish Travel Industry Awards and hosts networking gatherings where agents preview new features. Familiarisation opportunities and webinars highlight advancements such as enhanced mobile booking tools, fraud detection enhancements, and tools for managing instalment payments—particularly valuable for Irish consumers spreading holiday costs.
Marketing efforts align with Irish preferences, promoting value, speed, and reliability. Campaigns showcase how Amadeus enables agents to offer dynamic packaging—combining flights, hotels, and activities into custom itineraries—while accessing rich content from global suppliers. The platform’s strong focus on data analytics provides agencies with insights into booking trends, helping them refine strategies and target high-demand routes like transatlantic or European short-haul.
In recent years, Amadeus has invested in sustainability features, allowing agents to display carbon footprint estimates and offset options, resonating with eco-conscious Irish travellers. Integration with modern payment gateways and contactless booking flows supports the shift towards digital-first sales, especially post-pandemic.
Feedback from the trade underscores Amadeus’ reliability: agents praise the platform’s uptime, comprehensive content coverage, and ongoing enhancements that keep Irish businesses competitive against online giants. Many prominent agencies—including multiples and independents—rely on Amadeus as their primary GDS, integrating it with websites, apps, and back-office systems for end-to-end efficiency.
Looking forward, Amadeus continues to innovate with AI-powered trip planning, expanded NDC capabilities, and tools for personalised offers. As travel rebounds and digital transformation accelerates, the company’s commitment to the Irish market ensures agents remain equipped for success.
2026 awards
Previous winners
