Marriott International reports robust growth across Europe, Middle East & Africa in 2025 with over 230 organic signings for more than 31000 rooms.
The company added 170 properties and nearly 24000 rooms, achieving 7.8pc net rooms growth in the region.
The luxury segment saw a record 40 signed deals, including The St. Regis Karya Cove Resort, Bodrum.
Branded residential deals reached a record 24, more than double the 2024 volume.
Four Points Flex by Sheraton grew fastest with 18 signings and 23 openings.
Satya Anand shared “2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region. We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”
Jerome Briet shared “From record luxury and branded residential signings to the remarkable momentum of our midscale offerings, we are capturing opportunity for growth and new audiences across every segment in the region. These milestones underscore the depth and diversity of our portfolio and reinforce our commitment to delivering long-term value for our hotel owners in this region.”
