Premier Inn has introduced a new room design, the Next Evolution Style concept, to be implemented in 100 properties by February 2025, including hotels in Belfast and Lisburn.
The new design features a stylish and fresher interior with calming neutral and dove grey color palettes, fabric headboards in signature purple, floor-to-ceiling blackout curtains, double shower heads, soft purple night lighting in bathrooms, and a flexi table.
The room design is divided into three zones:the “getting ready” area with vanity mirrors, the sleep area with the bed, and the “hive” area for work and relaxation.Premier Inn incorporated design elements to open up rooms, reduce the risk of items being left behind, and create more Instagrammable features, reflecting guest preferences for a warm and welcoming home-like hotel experience.
Sarah Simpson, head of product and proposition at Whitbread, said: “we have worked hard to enhance our hero room design and are so proud to launch our new rooms which are based on meticulous guest research, introducing more flexibility and personalisation for guests than ever before, as well as creating a more efficient environment for our team members to service the rooms. We know how important sleep is and as the experts in resting easy, we’ve invested to create the best environment possible for our guests, evolving these new rooms along with consumers’ needs. In doing so we’ve striven to create a warm and welcoming environment where guests can feel comforted and cocooned for the best night’s sleep possible”.
See premierinn.com
Locations featuring Premier Inn Next Evolution Style rooms include: Ayr A77/Racecourse, Basildon (Rayleigh), Belfast City, Cathedral Quarter, Belfast, Titanic Quarter, Birmingham South (Hall Green), Bolton (Stadium/Arena), Coventry City Centre (Earlsdon Park), East Midlands Airport, Exeter, Central St Davids, Glasgow Airport, Glasgow City, Centre Buchanan Galleries, Glasgow Newton Mearns (M77 J4), Kings Lynn, Leamington Spa Town Centre, Lisburn, London Angel, Islington, London Gatwick Airport (Manor Royal), London Greenwich, Maidstone Town Centre, Preston South (Craven Drive), Reading (Caversham Bridge), Rugby North (Newbold), Rugeley, Sheffield (Arena), Solihull Town Centre, Southampton City Centre (West Quay), Stratford-Upon-Avon, Central Stratford-Upon-Avon, Waterways Wakefield South (M1, Jct39), Wolviston/Wynyard.
