Aer LIngus finished in fourth place in the Ireland Reputation Index 2025, prepared and published by PR firm The Reputations Agency.
Dublin airport finished in 22nd place (rated strong). Ryanair came sixth last in 95th place (rated weak) Irish Rail came 52nd and Bus Eireann came 75th ((both average). Aer Lingus carry 10m passengers a year and Ryanair 197m.
Ireland Reputation Index claims to be the largest and longest-running study of reputation in Ireland and is based on the perceptions of over 5,000 members of the public.
The study noted that Aer Lingus which benefits from its heritage as Ireland’s national airline even though it is owned by Spanish aviation corporation IAG. Aer Lingus’s fourth place came despite significant disruption to its services last summer during its pilot strike.
The Ireland Reputation Index 2025 study, powered by RepTrak, surveyed a representative sample of over 5,000 informed members of the public aged 18+ throughout the country between 3rd January and 17th March 2025, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across sixteen sectors. Companies are ranked on a Reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40). The public only rate organisations that they are either somewhat or very familiar with.
This is the 16th year of the study, using the same RepTrak methodology each year.
CEO and founder of The Reputations Agency, Niamh Boyle, shared that the results show importance of investing in understanding, protecting and building reputation: “Although now internationally owned, Aer Lingus benefited from its rich heritage as Ireland’s national airline as well as its prioritisation of customer experience.. We learned from the exemplars in our study that they have a special DNA – they contribute to society, they display great conduct in the way they run their businesses, they offer the highest quality products valued by their customers and they have strong leadership teams, well organised for success. We found that the public in Ireland is 15 times more willing to buy from an organisation in the ‘excellent’ reputation tier, than from an organisation whose reputation falls into the ‘poor’ reputation tier.”
