Tourism Ireland has launched the ‘Ireland Unrushed’ global campaign aimed at encouraging visitors to explore Ireland at a slower pace this summer.
The campaign targets an estimated 70m people across markets such as the United States, Canada, Germany, and France, focusing on enjoyable journeys and local experiences.
Featuring videos that highlight stunning landscapes and slow tourism activities, the campaign promotes the idea that slowing down can enhance the travel experience.
There is a strong emphasis on sustainable travel, with research revealing that 50% of holidaymakers are willing to spend more on responsible accommodations and experiences.
Additional campaign components include partnerships with notable travel publications, social media sponsorships, and a slow tourism event in Barcelona providing collaborative opportunities with travel professionals.
