Tourism Ireland and three tourism companies from Ireland attended the Scandinavian Mixed golf tournament in southern Sweden at Vasatorps Golf Club
The tournament is part of the DP World Tour and attracted 17,000 spectators, providing a platform to showcase Ireland’s golf offerings
Tourism Ireland promoted upcoming golf events in Ireland, such as the Irish Open at Royal County Down, The Open at Royal Portrush in 2025, and the Ryder Cup at Adare Manor in 2027
Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “our presence at this year’s Scandinavian Mixed was an excellent opportunity to remind Swedish golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic visitor experiences. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting Swedish golfers.”
Picture shows Joe Shannon of G Golf Ireland; James Broom of Tourism NI; Karen Collins of Killeen Castle; Ann Marie Murphy of Fáilte Ireland; Emer Mac Diarmada of Tourism Ireland; and Matt Doherty of Visit Derry, at the Scandinavian Mixed golf tournament in Helsingborg, Sweden.
