Brand USA’s funding has been slashed by 80pc to $20m under Donald Trump’s 900-page“big, beautiful bill” which is now law. The U.S. Travel Association’s president, Geoff Freeman, stated that the U.S. has been “losing ground over the last decade.”
Brand USA had been receiving up to $100m in ESTA revenue from the government to match promotional funds provided by the private sector. The organisation had escaped cuts in the original version of the bill, but the legislation was amended by a Senate committee.
Geoff Freeman shared: “failing to fully fund Brand USA is a missed opportunity – especially as the administration seeks to maximize a historic slate of global events on American soil,”
Fred Dixon shared; “We are engaged in an unprecedented level of dialogue with every level of government, including the White House, and this gives us confidence that we will deliver well into the future.”.
