- Lonely Planet Best in Travel 2026 Recognition: Tipperary’s inclusion as one of the world’s top destinations for 2026 by Lonely Planet will drive significant international promotion, highlighting the county’s hiking trails, historical sites like the Rock of Cashel, and culinary offerings such as Cashel Blue cheese, encouraging longer stays and deeper exploration of rural and heritage experiences.
- Tipperary Tourism Development Roadmap Implementation: Launched in late 2025, this five-year strategy by Tipperary Tourism Company and Tipperary County Council will advance in 2026 with enhanced collaboration among stakeholders, targeted marketing for short breaks to increase dwell time, and cohesive promotion of immersive experiences across the county’s landscapes, history, and food scene.
- Revamped Tipperary.com Website Enhancements: The redesigned destination website, supported by Fáilte Ireland and EU Just Transition Fund, serves as a comprehensive online hub in 2026 with improved planning tools, guides, and information to facilitate easier trip organisation and inspire visitors to discover hidden gems and extended itineraries.
- New Rural Bed and Breakfast Opening: Plans submitted for a new bed and breakfast accommodation, expected to open in 2026, will provide authentic, cosy stays emphasising local hospitality and complementing Tipperary’s rural tourism appeal amid growing demand for tranquil, nature-focused escapes.
- EU Just Transition Fund Regenerative Tourism Projects Progress: Ongoing initiatives under Fáilte Ireland’s scheme, including previous allocations for trails, visitor facilities, and sustainable developments in areas like Carrick-on-Suir and Thurles, will continue to enhance accessibility, interpretation, and eco-friendly experiences at natural and heritage sites throughout 2026.
- Finding a Voice Festival in Clonmel: This March 2026 event features performances by leading Irish and international musicians, offering enriched cultural and musical immersion for visitors exploring the county’s vibrant arts scene.
- Annual Returning Festivals and Events: Established events such as the Clancy Brothers Music Festival in Carrick-on-Suir (typically June), Terryglass Arts Festival (August), and others supported by Tipperary County Council’s Festivals and Events Strategy will provide diverse cultural, musical, and community experiences, boosting seasonal visitor engagement in 2026.
- Enhanced Marketing and Accessibility Initiatives: Building on the 2025 State of the Season Report insights and Tourism Ireland’s global campaigns (focusing on markets like Spain and Italy twinned with Tipperary), 2026 will feature targeted promotions to capitalise on increased interest, improving connectivity and encouraging year-round visits to attractions like Lough Derg, the Glen of Aherlow, and Munster Vales trails.
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