Getaways Ireland hotel booking platform unveils new look east breakfast briefing

Getaways Ireland, the Irish hotel booking platform formerly associated with SuperValu Getaway Breaks, has unveiled a fresh new look in early 2026.

The rebrand was presented at a breakfast briefing held at the Marlin Hotel in Dublin city centre last week, marking a transition from its previous branding while retaining the same trusted team behind the deals. The updated identity positions Getaways Ireland as a leading choice for staycations, with an emphasis on enhanced user experience, expanded hotel selections, and competitive pricing across Ireland.

The platform now highlights a winter sale offering up to 30pc savings compared to direct bookings, featuring over 500 hotels nationwide for various break types including spa, gourmet, family, luxury, and city options. The website has been refreshed with improved search functionality by county, town, or hotel, alongside new categories such as adventure breaks, bestie breaks, and hotels under specific price points like €99 or €119. This refresh aligns with growing demand for experience-rich domestic holidays in Ireland.

The change follows the end of the SuperValu partnership, allowing Getaways Ireland to introduce exciting new locations and member-exclusive perks while maintaining focus on value-driven packages.

Getaways Ireland shared in a written statement on their website “Winter Sale has Landed. Big winter savings on Ireland’s best hotels – We’re talking up to 30pc savings compared to booking direct.”